TikTok starts testing AI likeness detection | To protect your face, first pass a live selfie check
TL;DR
TikTok is testing an opt-in AI likeness-detection tool with "some" US creators to surface AI content misusing their face; to enable it, creators must first pass a Jumio real-time selfie plus ID check. TikTok says it doesn't keep the ID.
TikTok has begun testing an opt-in AI likeness-detection tool that scans the platform for AI-generated content misusing a creator's face, letting the person review and report it. A spokesperson said it's currently in testing with "some" US creators. The move puts TikTok on YouTube's heels — YouTube already opened similar likeness detection to eligible creators over 18 and extended protection to celebrities and talent agencies.
To use the tool, creators must first clear an identity check: a real-time selfie scan plus ID-document verification through a company called Jumio. TikTok says it won't keep the ID document, and facial data is used only to match the person's likeness and flag possible unauthorized use. Once verified, the system surfaces suspected AI content using your face, which you can review item by item and then report — the posts and accounts behind it.
To stop others from using AI to impersonate your face, the price is handing your real face and ID to the platform for a verification pass first. The tool is only in a small US-creator test for now, with no word on when it will roll out more broadly.
via The Verge / Digital Trends
To use the tool, creators must first clear an identity check: a real-time selfie scan plus ID-document verification through a company called Jumio. TikTok says it won't keep the ID document, and facial data is used only to match the person's likeness and flag possible unauthorized use. Once verified, the system surfaces suspected AI content using your face, which you can review item by item and then report — the posts and accounts behind it.
To stop others from using AI to impersonate your face, the price is handing your real face and ID to the platform for a verification pass first. The tool is only in a small US-creator test for now, with no word on when it will roll out more broadly.
via The Verge / Digital Trends
