Shanghai Blood Center Offers Warhammer 40K Model for Whole-Blood Donation | July 24 – Aug 2, One Model Per Donation
TL;DR
Shanghai Blood Center offers a limited 'Anyuan Warhammer 40K' model in exchange for a whole-blood donation from July 24 to August 2.
Shanghai Blood Center announcement: from July 24 to August 2, whole-blood donations at designated Shanghai collection sites earn one limited-edition 'Anyuan Warhammer 40K' series model. Partner is Anyuan, a Chinese board-game and model distributor familiar to hobbyists. The play is straightforward: incentive-swap donation drive, same mechanic as past Disney-ticket or Starbucks-voucher promos, this time aimed at core hobby-genre crowd.
Warhammer 40K is Games Workshop's flagship IP; blood god Khorne is one of the official 'Chaos Four Gods,' and the meme 'Blood for the Blood God' is a franchise mainstay. The IP-to-drive-purpose match is complete — the wordplay 'blood tribute to the blood god' started spreading on Chinese social platforms Tuesday morning.
Shanghai has previously offered PS games and anime merchandise as donation incentives, but Games Workshop-branded models is a first. No stated cap for the designated sites; the 'first-come-first-served' model means donation stations likely see queues in the first few days.
via Sina News
Warhammer 40K is Games Workshop's flagship IP; blood god Khorne is one of the official 'Chaos Four Gods,' and the meme 'Blood for the Blood God' is a franchise mainstay. The IP-to-drive-purpose match is complete — the wordplay 'blood tribute to the blood god' started spreading on Chinese social platforms Tuesday morning.
Shanghai has previously offered PS games and anime merchandise as donation incentives, but Games Workshop-branded models is a first. No stated cap for the designated sites; the 'first-come-first-served' model means donation stations likely see queues in the first few days.
via Sina News